FRESHERS FOODS

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FRESHERS FOODS

Briefing

Wave were challenged to develop a new brand for a range of pork snacks that would comfortably sit along side other snack products in the supermarket aisle.

Approach

Wave conducted extensive researched for a number of names and graphic styles. We went on to design all packaging for the range, point of sale and sales promotion materials. The product was launched through PR, innovative mailings to supermarket buyers, a TV commercial and targeted TV campaign, and a launch event in none other than the ‘Rover’s Return’ in Coronation Street.

Result

The new product branded ‘Top Notch!’ achieved listings in supermarket chains with national coverage.

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