CRAFTINSURE

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CRAFTINSURE

Briefing

Craftinsure are an international marine insurance company. Web based but with a great emphasis on customer service and the personal touch. The brief was to maintain their brand style throughout their marketing materials both on and offline.

Approach

Style sheets were developed to carry their brand persona. Over the years their emphasis has shifted from their early uniqueness as an online provider to that of ‘Specialist – created by boating people for those who love their boats’.

Result

Craftinsure has maintained it’s position as the leading online provider of marine insurance in the UK and has expanded to a number of regions throughout Europe.

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